· Creation of a segmented strategy for the various target audiences
· Creation of a personal and public image
· Press relations – publicity management and spokesmanship before target audiences
· Project initiation and production, and media events to suit the strategy
· Marketing consultancy – branding, brand penetration and the formation of public opinion
Social responsibility – Lotan leads the Israeli market in the developing field of social responsibility and has established the successful portal www.PuRecomm.org.il that concentrates precisely on this field. Lotan creates public images and develops cooperation with communities in accordance with the strategy.
· Communication workshops – marketing and interpersonal communications
· Copywriting and print production – marketing, slogans, advertising material, press releases, ads
· Writing and editing – flyers, magazines, websites, presentations
· Events production
· Initiating cooperation and connections
